I was late for my treatment this morning, but all was well. After talking to a fellow scientist (she did molecular biology) turned therapist. We have a date to discuss a workshop. Basically, therapists don't make a ton of money, because we can only treat one person at a time for about an hour, but if we taught then we'd have more people for the same amount of time, in theory. When it came to the question of what we could offer, we both have different scientific specialties pre-therapist days, as I did chemistry, but since we've been practicing our respected modalities our backgrounds have come in handy when we need to explain what we do.
So, I'm thinking about quantum mechanics and bonding and of course ways to promote the class. For structure we were thinking of 6 - 90 min classes once/week all about the science of energetic medicine. I'd like to have a screening of quantum activist as well at the end of the session. I should check into seeing how much that movie is and if I could get a wholesale deal.
Do you have ideas that you could into a class?
S
Friday, October 15, 2010
Monday, October 4, 2010
Websites ~ Vistaprint
Yes, everyone is on the web. Are you?
Websites can be a huge pain in the butt! You have to find a domain name, designer, integrate a blog, add video, slide shows, pictures, shopping cart etc. And THEN people need to find your site. You'll need search engine optimization (SEO), an analytics program to know where you're potential clients are going to on your site, a way to capture their address. Wouldn't it be fantastic if you could easily do it all yourself for under $50/month.
Enter Vistaprint. It's not just for free business cards anymore. Using the templates available you can create a slick looking website like this www.reconnective-health.com (I pay under $30/month) to match your business cards, stickers, note cards, brochures and other fun stuff :) You can test drive your website for 30 days to see exactly how much work it's not to put up content. It has three different packages with various add on packages including ones for SEO, email marketing, analytics and others all in one stop. If you've ever talked to a designer about all this stuff you probably would have been able to pay for YEARS using this company.
Before vistaprint I shelled out $1500, on a website that was a headache and a half. The designer was hard to get a hold of. I couldn't make changes myself etc. Luckily things have changed in 4 years. I've received a number of compliments on my site. Now, I'm thinking about adding the SEO package so people can find me :) After calling a few places and told up front I couldn't possibly afford their services this one offers a viable alternative.
I use it and I've strongly suggested my friends use it too. I visited a friend and she showed me her cards, bumper stickers and car magnets all for under $150. As for their service center, they offer fantastic help. They actually answer the phone in less than 5 min both times I called and solved my problem/answered my questions.
Websites can be a huge pain in the butt! You have to find a domain name, designer, integrate a blog, add video, slide shows, pictures, shopping cart etc. And THEN people need to find your site. You'll need search engine optimization (SEO), an analytics program to know where you're potential clients are going to on your site, a way to capture their address. Wouldn't it be fantastic if you could easily do it all yourself for under $50/month.
Enter Vistaprint. It's not just for free business cards anymore. Using the templates available you can create a slick looking website like this www.reconnective-health.com (I pay under $30/month) to match your business cards, stickers, note cards, brochures and other fun stuff :) You can test drive your website for 30 days to see exactly how much work it's not to put up content. It has three different packages with various add on packages including ones for SEO, email marketing, analytics and others all in one stop. If you've ever talked to a designer about all this stuff you probably would have been able to pay for YEARS using this company.
Before vistaprint I shelled out $1500, on a website that was a headache and a half. The designer was hard to get a hold of. I couldn't make changes myself etc. Luckily things have changed in 4 years. I've received a number of compliments on my site. Now, I'm thinking about adding the SEO package so people can find me :) After calling a few places and told up front I couldn't possibly afford their services this one offers a viable alternative.
I use it and I've strongly suggested my friends use it too. I visited a friend and she showed me her cards, bumper stickers and car magnets all for under $150. As for their service center, they offer fantastic help. They actually answer the phone in less than 5 min both times I called and solved my problem/answered my questions.
Sunday, October 3, 2010
Introduction to me and Marketing Energetics
As a kid in high school I remember my guidance counselor asking me what I wanted to do in university, I definitively said "science or business" (hey I narrowed it down to two options that's pretty good for me!), which garnered a strange reaction from him. In the end I took science in school, because science is theoretical and thus meant for university study, but business requires experience and practical applications. So, here I am, a chemist turned holistic therapist and entrepreneur, though for the last five years I have had a little cosmetics company that I see big things for using some of the new things I've learned from unlikely places.
I've always had trouble marketing, because I knew how important it was, but I had no idea about how to go about doing it! Words like niche and target market and ROI, and networking groups and measurable and then with internet stuff, e-newsletters, blogs, facebook, twitter, affiliates, web sites, search engine optimization. All I seemed to do was spend money, when it was (and still is) in tight supply. Due to some rather tragic circumstances (depending on your point of view), I had enough time on my hands to spend in Chapters looking at popular books to develop a new concept of marketing (and then hitting up the used bookstore or library). Some how in my frenzy of signing up for free stuff and then canceling my subscriptions I stumbled upon a series of interviews that led me to more business books.
The trend in the newer business books written by younger authors matched the "other" stack of books I actually bought from Chapters all about yoga and spirituality. In a fan letter I wrote to a business author "I loved your book as it's in line with the yoga principles that I recently learned." Then in an advanced Body Talk class I learned about how to balance the energetics of groups including businesses, which led me to believe that holistic practitioners have tools that other businesses don't unless they have the same belief systems that we do.
In the books written by older people, they had tried and true systems that worked. Because I had heard interviews with many of the authors, their stories and work came from their hearts to help others. I think those would have been a good addition to the books. Maybe for the next editions :) Reading so many books at the same time allowed me to notice how people cross referenced each other, even between the age groups, which strongly suggests they still are relevant.
So this little blog is the culmination of things I have learned to help me explain and cement these concepts together for myself. If all goes well, I'd like to design a webinar or speaker series and yes the blog is about marketing, so I have no guilt about monetizing it :)
S
I've always had trouble marketing, because I knew how important it was, but I had no idea about how to go about doing it! Words like niche and target market and ROI, and networking groups and measurable and then with internet stuff, e-newsletters, blogs, facebook, twitter, affiliates, web sites, search engine optimization. All I seemed to do was spend money, when it was (and still is) in tight supply. Due to some rather tragic circumstances (depending on your point of view), I had enough time on my hands to spend in Chapters looking at popular books to develop a new concept of marketing (and then hitting up the used bookstore or library). Some how in my frenzy of signing up for free stuff and then canceling my subscriptions I stumbled upon a series of interviews that led me to more business books.
The trend in the newer business books written by younger authors matched the "other" stack of books I actually bought from Chapters all about yoga and spirituality. In a fan letter I wrote to a business author "I loved your book as it's in line with the yoga principles that I recently learned." Then in an advanced Body Talk class I learned about how to balance the energetics of groups including businesses, which led me to believe that holistic practitioners have tools that other businesses don't unless they have the same belief systems that we do.
In the books written by older people, they had tried and true systems that worked. Because I had heard interviews with many of the authors, their stories and work came from their hearts to help others. I think those would have been a good addition to the books. Maybe for the next editions :) Reading so many books at the same time allowed me to notice how people cross referenced each other, even between the age groups, which strongly suggests they still are relevant.
So this little blog is the culmination of things I have learned to help me explain and cement these concepts together for myself. If all goes well, I'd like to design a webinar or speaker series and yes the blog is about marketing, so I have no guilt about monetizing it :)
S
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