Monday, August 1, 2011
Wednesday, December 22, 2010
Building Relationships Online and off
Despite all the social media I do, building trust in a brand and a company is best done live to start the relationship and then moved to online to keep in touch. I went to a social media class that totally neglected to mention the marriage between online and off line activities. Since one of my companies involves making creams and lotions, I often give free demonstrations. These finally paid off as a believe it or not construction company wants to bring me in for a "Lunch and Learn" series they have, but of course they wanted more information via my website :)
Before you take a social media class read the Referral Engine by John Jantsch (yeah same guy brought you Duct Tape Marketing) who goes through the nuances of building a fan base and getting people to refer you automatically. It stresses blending on line and off line relationships and how the two support each other.
S
Before you take a social media class read the Referral Engine by John Jantsch (yeah same guy brought you Duct Tape Marketing) who goes through the nuances of building a fan base and getting people to refer you automatically. It stresses blending on line and off line relationships and how the two support each other.
S
Thursday, December 9, 2010
My new job
Well, I started my new job and I'm quite good at it lol. Yesterday, Dave said, "We need to pay you more." Then today he may be hosting an internet radio show, which gives me more work of looking at Foreign Trade programs in Canada. I posted a job for an Applied Studies student to help convert academic research to public awareness articles. Other than that I'm doing Social Media stuff, facebook, LinkedIn, Twitter, blogging etc.
c
c
Friday, December 3, 2010
Conscious Marketing
This seems to be a hot topic with people lately. Marketing for holistic practitioners is tricky business for two reasons
1. We seem to have a lot of denial issues and low self esteem. We think we are in the business of helping other people, but the reality is we're in it for the self help which oddly leads to more denial. Every time we see a client their issues are a reflection of our own, so we can process things together. It's like a teacher, we need constant repetition to learn our lessons.
2. Business is a scary and confusing world with money, transactions, accounting, organization and stuff.
Enter in conscious marketing. How does it differ from regular marketing? It doesn't. Most of the latest and greatest business books all tell you the same thing your yoga teacher told you. Simplify, use your time wisely, value people, treat them with respect, follow up, be genuine etc. I have looked at marketing before and it was a jumbled mess of things I didn't understand and apparently no one else did either, because a new wave of books came out explaining how to do things simply and step by step. Communities like E-myth andTim Ferris's blog always have true success stories of how certain methods have changed people's lives which further inspires people to do and be better. Other books too such as Millionaire mind, asks people to gain confidence in themselves and abilities.
Once we as practitioners gain enough confidence and self esteem to say to the world "yes I'm worth this much!" things start to change, but also if we realize why we practice we may find out it's great to help people as well as ourselves, but maybe the universe is pushing us towards something else like a side business to help MORE people.
Consciousness is all about awareness, whether it's in life or in marketing.
c
1. We seem to have a lot of denial issues and low self esteem. We think we are in the business of helping other people, but the reality is we're in it for the self help which oddly leads to more denial. Every time we see a client their issues are a reflection of our own, so we can process things together. It's like a teacher, we need constant repetition to learn our lessons.
2. Business is a scary and confusing world with money, transactions, accounting, organization and stuff.
Enter in conscious marketing. How does it differ from regular marketing? It doesn't. Most of the latest and greatest business books all tell you the same thing your yoga teacher told you. Simplify, use your time wisely, value people, treat them with respect, follow up, be genuine etc. I have looked at marketing before and it was a jumbled mess of things I didn't understand and apparently no one else did either, because a new wave of books came out explaining how to do things simply and step by step. Communities like E-myth andTim Ferris's blog always have true success stories of how certain methods have changed people's lives which further inspires people to do and be better. Other books too such as Millionaire mind, asks people to gain confidence in themselves and abilities.
Once we as practitioners gain enough confidence and self esteem to say to the world "yes I'm worth this much!" things start to change, but also if we realize why we practice we may find out it's great to help people as well as ourselves, but maybe the universe is pushing us towards something else like a side business to help MORE people.
Consciousness is all about awareness, whether it's in life or in marketing.
c
Got the job :)
Who would have thought someone would be interested in my marketing skills! I am now the director of marketing for Mind Alive. Dave has a lot of ideas to build his business and has done A TON of research which makes selling flashing lights with sounds much easier :) From talking to Dave yesterday, I may need more than 16 hours per week. I didn't know he'd need help with research papers too, but we'll see how it goes.
My first job will be to get the social media side up and running efficiently, but I'll need passwords and such for that. Also, I'll be running a massage therapy study with the hope we can list our product on the NHPC site as an aid for massage therapists. I'm also designing a campaign for 1 st year college/university students, which is pretty fun and exciting!
Sima
My first job will be to get the social media side up and running efficiently, but I'll need passwords and such for that. Also, I'll be running a massage therapy study with the hope we can list our product on the NHPC site as an aid for massage therapists. I'm also designing a campaign for 1 st year college/university students, which is pretty fun and exciting!
Sima
Wednesday, December 1, 2010
I may have a job!
I went to see my friend sing and play the guitar at a bar not too far from my house last night. Turns out he was looking for someone to help him with his social media marketing part time and well I'm broke so any job coming my way is good news :) Doesn't hurt that I've been learning all this stuff while I've been discovering myself! I'm excited that I can start using some of my ideas and new skills, especially after my exasperation with the clinic. I came up with a marketing strategy nearly start to finish in less than hour. I have others too.
The company involves holistic health, Audio Visual Entrainment. This technique requires a headset with lights flashing to a frequency that matches certain brain waves, depending on what you would like to do. To meditate you would use a 10 Hz frequency. Sounds from a headset are timed with the lights as well as a heart beat to help people breathe smoothly and evenly. The units are compact, easy to carry, durable and work well. I can feel my body processing issues. Because regular people use the machines they are super simple to use, but the understanding of how and why it works requires A LOT more detail. Over the last 30 years, plenty of data supports AVE as treatment for a number of ailments.
Hopefully, the interview goes well tomorrow :)
c
The company involves holistic health, Audio Visual Entrainment. This technique requires a headset with lights flashing to a frequency that matches certain brain waves, depending on what you would like to do. To meditate you would use a 10 Hz frequency. Sounds from a headset are timed with the lights as well as a heart beat to help people breathe smoothly and evenly. The units are compact, easy to carry, durable and work well. I can feel my body processing issues. Because regular people use the machines they are super simple to use, but the understanding of how and why it works requires A LOT more detail. Over the last 30 years, plenty of data supports AVE as treatment for a number of ailments.
Hopefully, the interview goes well tomorrow :)
c
Sunday, November 28, 2010
Marketing evaluation
My sister had gone to a course about on line marketing. From the sounds of it she didn't get as much as she wanted to out of it. I had talked to her about it before as I am making all these amazing discoveries! And have found that marketing has some good grounding in science. For those that know I have a degree in Chemistry and was surprisingly close to going for a 2nd degree in marketing.
Hypothesis: My product will suit this ____ crowd. Women who live in dry climates usually buy creams and lotions. Alberta is pretty dry so market to women between 25-40 who want to buy a lotion they don't need to keep re-applying
Problem: How will I get my good quality product to the women of Alberta?
Experimental Design: The design you choose will depend on where your strengths in marketing are and what you want to achieve. For example: Join meetup groups that are mostly women and remained active in them for about three months. All the women in the groups were suspects, those that were interested in trying a sample were bumped up to be classified as prospects and those that LOVED the product and told their friends were further bumped up to be classed as champions.
Results: Though cost effective, the women in these groups couldn't fully understand the benefit of the product as they were more interested in the theme of the meetup rather than my attempts to solve their dry skin problems.
Discussion: A variety of meetup groups that had over 50% women membership, but most of these turned out to be full of suspects, but low on prospects forget champions. Being more specific about the target market may yield more qualified results.
Conclusion: Look for an added feature of the product that can narrow the target market down. Adding essential oils may interest holistic therapists.
Of course it doesn't have to be as detailed as this, but it's quick and dirty peak at what's working for your company and where you need to make changes.
c
Hypothesis: My product will suit this ____ crowd. Women who live in dry climates usually buy creams and lotions. Alberta is pretty dry so market to women between 25-40 who want to buy a lotion they don't need to keep re-applying
Problem: How will I get my good quality product to the women of Alberta?
Experimental Design: The design you choose will depend on where your strengths in marketing are and what you want to achieve. For example: Join meetup groups that are mostly women and remained active in them for about three months. All the women in the groups were suspects, those that were interested in trying a sample were bumped up to be classified as prospects and those that LOVED the product and told their friends were further bumped up to be classed as champions.
Results: Though cost effective, the women in these groups couldn't fully understand the benefit of the product as they were more interested in the theme of the meetup rather than my attempts to solve their dry skin problems.
Discussion: A variety of meetup groups that had over 50% women membership, but most of these turned out to be full of suspects, but low on prospects forget champions. Being more specific about the target market may yield more qualified results.
Conclusion: Look for an added feature of the product that can narrow the target market down. Adding essential oils may interest holistic therapists.
Of course it doesn't have to be as detailed as this, but it's quick and dirty peak at what's working for your company and where you need to make changes.
c
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