Despite all the social media I do, building trust in a brand and a company is best done live to start the relationship and then moved to online to keep in touch. I went to a social media class that totally neglected to mention the marriage between online and off line activities. Since one of my companies involves making creams and lotions, I often give free demonstrations. These finally paid off as a believe it or not construction company wants to bring me in for a "Lunch and Learn" series they have, but of course they wanted more information via my website :)
Before you take a social media class read the Referral Engine by John Jantsch (yeah same guy brought you Duct Tape Marketing) who goes through the nuances of building a fan base and getting people to refer you automatically. It stresses blending on line and off line relationships and how the two support each other.
S
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