Inept Marketers

I don't understand why people who obviously can't do a job effectively or efficiently retain their positions. I'm not talking about minor things either. A person who is paid to do marketing should know how to market, not ask me about how facebook works, when in the last meeting I explained it or how I got my ad free in one of the newspapers with the other girl had to pay $20. Setting up a foursquare, facebook, twitter or linkedin profiles aren't hard to set up nor hard to maintain if that's how a company chooses to market themselves. Yes over the last few months I've had A LOT of time to investigate how to market things and open up avenues for myself, but if I can do it anyone should be able to figure this stuff out, especially if they've been HIRED to do it. I shouldn't be too hard on people. I was annoyed that university students 10 years younger than me either couldn't or didn't want to use free technology that was available to them, but at the very least they can use FB.

What's more depressing about this situation is while this person is completely ineffective with social media she ignores the company's biggest asset the e-mail database. E-mail marketing is modern telemarketing, annoying as hell, but it gets enough sales even with an open rate of 20% to continue using it for the next little while. For my class 80% came because of the clinic newsletter, 10% from another group and 10% from a newspaper ad.  We are a clinic, so we should set up our database to follow up with our clients regularly.

My sister says I should relax and let nature take its course, but I feel defensive about this, because as someone who works at this clinic I want to see it succeed, though I am reluctant to offer my input for a couple of reasons. One being people keep telling me I should come in to help them, but never with any sort of concrete dates or times, which annoys the hell out of me, you either want my help or not. Two I'm not paid for marketing. I'm just another practitioner renting space. The up side of all this annoyance is I've developed a marketing course that I'd like to offer to people at some point.

I shouldn't be surprised to have so much passion towards marketing. If I hadn't taken science I would have chosen marketing, though I feel I've learned way more in my time off than I could have in school.

c